Back in 2013, rumours started to appear that the next iphone (5S) was pointed to NFC e-wallet and fingerprint sensor. The introduction of this capabilities allowed, Apple, to compete at the Global Market with a system of international payments.
The company offered a service of payments in the Itunes store for a small fee (variable of course) for everything and in exchange, stores would have a tool for personal marketing to each customer who entered the store. Marketing became personal at the store level and Apple became a gigantic Amazon store.
That were revolutionary times.
Applenism 