The introduction of the NFC e-walett accompanied by a new software application for buying services and stuff of the physical world, allowed for a marketing interaction with the consumer at the local area.
For a store retailer that adopted these Apple solutions, IBuy, would have the capabilities of promoting a personal marketing campaign for each consumer who enters the store and with effective results.
The company development many solutions for this gigantic market has you can see here:
and here:
Applenism 