IFerrari vs ICar

The takeover of the car was accomplished between 2015 and 2016, before that, Apple enter in a two way strategy to reach the automobile industry.
The first strategy was to create a strong ecosystem, between car companies who develop small enhancements in collaboration with Apple, for the iphone with Siri and Itunes Compatibility.
The Eyes Free Project created an intermediary between the car and the driver and put Apple at front seat. The virtual assistant, Siri, became your personnel advisor while you were driving, helping to answer all of your questions from Road Directions to weather map conditions.
In the same strategy, other companies were creating new products for the car, integrated with the iphone, like the automatic.com, which assist you on fuel efficient driving and motor diagnostics problems.
Car Manufactures became slowly Apple dependent and customers were becaming addicted.

The second strategy, was with Ferrari. In the first half 2013, Apple enter an agreement with the Sport Car Manufacture, in the development from scratch, of a full multimedia offer in the dashboard, with full control of project. The Italian car maker would sell the IFerrari dashboard has a option instead of the normal dashboard.
This agreement allowed the California Company to develop a dashboard that would give information to the driver of GPS, Multimedia, Motor Diagnostics and Driving habits.This niche market give Apple the full control of the project, not possible with enter a partnership with Volkswagen in the past.
With the huge success between Ferrari drivers, the company enter an agreement with Fiat Group, and latter on with other big Car Manufactures, and become the première solution for Car Dashboards.