Imonitise

Dear readers as promised we are here announcing one possible target acquisition from Apple, far-fetched, but it makes sense.

In the last conference Call, on 23rd April 2013, Tim Cook said “Our teams are hard at work on some amazing new hardware, software, and services that we can’t wait to introduce this fall and throughout 2014”.

In Hardware and Software sector, we could guess more of the same plus new categories (Iwatch, Itv), but in the services sector what could generate significant revenues when the Itunes store reaches more than 8 billion USD per year in revenues in 2013. Obviously, the Ibuy strategy, that we have been mentioned in this blog, may be the answer.

Apple is building the ecosystem for this bold move, but for the project to work; one thing missing is the connection to the banks for the electronic payments, dependence on the credit card companies is not an option.
If you want to take the world retail commerce by storm you have to invite the banks to this game, and reduce margins for the credit card companies.

Now for Apple to manage this information on different countries with so many different banks, they should take a leap forward and acquire Monitize PLC, a UK company, which operates a mobile banking platform that provides real-time information, security and payment services.

The company has a Market Capitalization of 812 Million USD, not a Big Amount with so much cash on the sidelines (140 Billion USD and counting).

Monitise only has 20 million users against the 500 million accounts of Itunes Store, but they have agreements’ with 300 financial institutions in the world, some of the work has been done, it only needs scale that Apple could provide.
Their software works on the main Apple competitors, but if they acquire the company and maintain the strategy on the rival platforms they could leverage the business. Apple already has work with their main rivals remember Safari and Itunes Store working in Windows.

Let’s seat back and watch the linking of the last pieces of the puzzle that will take marketing and financial transactions by storm. Imagine if we are right, how much is the value of knowing what everybody’s buys on a global scale, its more information that amazon sells our facebook likes.

If you want to find more on Monitise PLC take a look on the link below:

http://www.monitise.com/about_us/videos

Disclaimer: We do not have any position on Monitise PLC we are only connecting the dots.

Ibuy (Part 4)

The Ibuy strategy that Apple is creating, one of the new big businesses that they will enter in the 2013, is becoming more apparent with the latest patent.
The last one is the confirmation of what we’ve said with the WIFiSLAM acquisition. Apple is determined to create a new buy and advertise experience at the retail street level on a worldwide base.

The patent number 20130083055, which defines 3D Position Tracking for Panoramic Imagery Navigation, basically the equivalent to Google Street view, but with an interesting twist.

At one point in the patent there is this paragraph:

“Similarly, if the observer is standing in front of an entrance to a structure, and a forward translation is detected, the forward translation can be mapped to a navigation command to move the observer into the structure or perform a zoom operation. When the observer is inside the structure, forward/backward translation could perform other actions, such as selecting an object for purchase, etc. “

Putting the pieces of the puzzle ,you can get the idea that, as you pass by your favourite store, you will receive a warning message of a new promotion, enter the store, and buy the product only with an Iphone. That is the ultimate consumer retail experience, local and personalized on a worldwide scale.

You can checked the patent here http://www.faqs.org/patents/app/20130083055#ixzz2Pb1NPDpN

And for illustrations, courtesy of pattenlyapple.com

 

Coming Next on the Ibuy chapter, we will announce a possible target acquisition that could be on Apple shopping list, for the aceleration of the Global Ibuy strategy.

Iwaterproof

Who doesn’t know some friend our suffer in the past from iPhone water drop syndrome (Tip if it falls in to the water, use rice to eliminate the humidity after it dries of course).
With the launch of iPhone 6 in mid 2014, this problem will be solved. Apple will adopt to every mobile electronic gadget, waterproof resistance. It will start with iwatch, of course, and then it will be extended to the iPhone and iPad.

The technology used, is once again liquidmetal (you will here many times about this company). This metal which will be used outside, has a shell case ,of Apple mobile devices, will be used inside, has a sealant.

You can view the patent here:

http://www.google.com/patents/EP2521631A1?cl=en

or a little resume below:

“An interfacial layer and seal can be a part of an electronic device, such as, for example, a part of the housing of the device or an electrical interconnector. For example, in one embodiment, the interfacial layer or seal can be used to connect and bond two parts of the housing of an electronic device and create a seal that is impermeable to fluid, effectively rendering the device water proof and air tight such that fluid cannot enter the interior of the device.”

And what type of electronic devices this may be applied?

An electronic device herein can refer to any electronic device known in the art. For example, it can be a telephone, such as a cell phone, and a land-line phone, or any communication devices, such as a smart phone, including, for example an iPhone™, and an electronic email sending/receiving device. It can be a part of a display, such as a digital display, a TV monitor, an electronic-book reader, a portable web-browser (e.g., iPad™), and a computer monitor. It can also be an entertainment device, including portable DVD player, conventional DVD player, Blue-Ray disk player, video game console, music player, such as a portable music player (e.g., iPod™), etc. It can also be a part of a device that provides control, such as controlling the streaming of images, videos, sounds (e.g., Apple TV™), or it can be a remote control for an electronic device. It can be a part of a computer or its accessories, such as the hard driver tower housing or casing, laptop housing, laptop keyboard, laptop track pad, desktop keyboard, mouse, and speaker. The seal can also be applied to device such as a watch or a clock.

But that’s not all. For the buttons, they will be using a silicone rubber seal that has been described in the patent number 20120055767, with pictures below (courtesy of Patentlyapple.com).

In resume, in the summer of 2014, you can be making a phone call in the swimming pool, our at the beach, with no risk of damaging your device.